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Jeff Fitzsimmons: Co-Founder

Jeff is a filmmaker, author, artist, technologist, and entrepreneur. His career has ranged from pioneering video maker in Seattle's grunge scene to the co-founding of HarQen, a next-generation voice technology company. At Dillon Works he led the 3D theming of Sony’s massive Playstation tradeshow booth for almost 10 years. While living in Seattle, he was the head writer for the Emmy™ award-winning children's TV show "How 'Bout That!" He also teamed up with former Disney Imagineer, Mike Dillon, to produce the book/kit entitled "The Art of the Bonsai Potato - Zen Without the Wait!"



E. Kelly Fitzsimmons: Co-Founder

Kelly is a well-known entrepreneur who has founded, led and sold several technology startups. Just to name a few:  Hypervoice Consortium, HarQen and Sun Tzu Security. She is a regular contributor to Information Week and Inc. magazine. Recently, several of her Inc. articles were published in an anthology Been There, Run That. She serves on the board of the Executive Women’s Forum, the largest member organization serving female executives in the Information Security, Risk Management and Privacy industries.


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Brad Lichtenstein: Co-Founder

Brad is an award-winning filmmaker who has been making documentaries since 1998 and founded 371 Productions in 2003. He’s won two Duponts: one for the 2016  Al Jazeera America series Hard Earned (produced with Kartemquin Films) and another for his 2001 film Ghosts of Attica (produced with Lumiere Productions). He has been nominated for a News and Doc Emmy for his film As Goes Janesville and was nominated for a Peabody for his radio series about gun violence, Precious Lives. Brad is the founder of docUWM, a documentary program at the University of Wisconsin-Milwaukee and a member of the Milwaukee Filmmaker Alliance leadership council.



Corey Sutton: Project Manager

Corey spent 15+ years in the agency world, executing brand engagements in the digital and live space for Fortune 500 companies. Corey enjoys working with National organizations, especially ones with local ties, helping them build their brands through an entertaining experience; which lead her to CRS and the world of Virtual Reality.  She also volunteers her time with Rock the Green, a non-profit with the mission to educate and empower the community to take actionable steps to live sustainably.


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Maddy Power: Producer

Maddy is a producer and visual journalist working in both traditional film and VR. She has produced for The New York Times, Planned Parenthood, the Washington Post, PBS, Milwaukee Public Radio and the John Michael Kohler Arts Center. Maddy has been with CRS since 2015.



Emily Kuester: Associate Producer

Even from a young age, Emily knew that she wanted to be a storyteller. Fast forward 18 years, and she was accepted with a full ride in the Film Program at the University of Wisconsin-Milwaukee. Since then, she’s been dedicated to learning and mastering the art of filmmaking, and finding ways to tell stories through her unique lens. Emily has been working with 371 Productions for three years, and officially joined the Custom Reality Services team a year ago. She has also worked on numerous fiction short films, assisted in the creation of feature-length films, and has produced multiple short docs with 371. She is the producer of the film/TV series, Black Girl Training and is excited to continue to be a part of an ever-growing community of filmmakers in Milwaukee.


Chelsea Merrow: Intern

Chelsea is a graduate of the University of Wisconsin-Milwaukee with a degree in Film BFA and English-Creative Writing BA. She has done work with documentary filmmaking, editing, and screenwriting as well as podcasting. Chelsea is an intern for both Custom Reality Services and 371 Productions.